The 4 Skills That Turn a Media Buyer Into an AI Growth Strategist | Rooster Sanchez
What is an AI growth strategist, and what does a media buyer or account lead have to learn to become one?
An AI growth strategist is the person accountable for a brand's entire funnel and its financials, not just the creative, doing that job with AI wired into every step. Becoming one takes four skills in order: context engineering, so the model knows your business; skills, so you can replicate yourself instead of prompting from scratch; connectors, so the model queries live data instead of a stale onboarding doc; and being the person who pushes AI through the team's actual workflow. Get those four right and the analysis that used to need a data scientist and a two-day lockout becomes a morning Slack digest.
In this episode, Andrew Foxwell and Thomas Moen talk with Rooster Sanchez about what the role of an AI growth strategist actually is and the four skills it takes to become one. Rooster explains why context engineering comes before tooling, which connectors are non-negotiable for anyone running accounts, how his team replaced a two-day strategy lockout with a morning Slack digest, and why eliminating a process beats automating it almost every time.
We discuss:
What an AI growth strategist owns that a media buyer or account manager doesn't
The four foundational skills: context, skills, connectors, and being the point person
Why you no longer need a data scientist for cohort, LTV, and product-level profit analysis
The folder structure that makes Claude find things faster across a whole client roster
Why migrating meeting notes into the model was the single biggest unlock for client comms
Building a card per client so AI knows how each one wants to be reported to
The must-have connectors for a growth role, and where Google Meridian fits for larger accounts
The alert stack: creative fatigue, audience saturation, CPM spikes, net new reach drops
Why the number one reason clients churn has nothing to do with performance
Elimination before automation, and how to run your SOPs through that filter
Logging every scheduled task so AI spots trends across your whole client base
The prompt that stops AI from being sycophantic, and what it reveals
Why every landing page now looks the same, and why that makes brand a moat
Resources mentioned:
llm-wiki, Andrej Karpathy's pattern for organizing AI folders: https://gist.github.com/karpathy/442a6bf555914893e9891c11519de94f
The anti-sycophancy system prompt, attributed to Marc Andreessen: https://substack.com/@linas/note/c-257971365
Google Meridian, open-source marketing mix modeling: https://developers.google.com/meridian
This episode is brought to you by Runneth from Motion: https://runneth.com
Join the AI DTC WTF email list: https://www.ai-dtc-wtf.com/aidtcwtf-newsletter
To connect with Rooster Sanchez LinkedIn: https://www.linkedin.com/in/luisfersanchez/
To connect with Andrew Foxwell reach him here Andrew@FoxwellDigital.com
To connect with Will Sartorious DM him here https://x.com/will_sartorius
To Connect with Thomas Moen DM him here https://x.com/thomasmoen
To learn more about Foxwell Founders and conversations like this one, go here: www.foxwellfounders.com
Learn more about Foxwell Digital: https://www.foxwelldigital.com
All episodes: https://www.ai-dtc-wtf.com
Apply to Foxwell Founders: https://www.foxwelldigital.com/apply
Learn more: https://www.foxwelldigital.com/
AI DTC WTF is the podcast for people who work in DTC, use AI, and want to know what is actually working right now. Every week: tactical tips, strategies, and ideas you can implement in your AI workflows to make your brand or agency more money.
Chapters
00:00 What an AI growth strategist actually is
01:05 Why AI amplified agency roles instead of replacing them
02:33 The role that owns the whole funnel, not just the creative
03:55 Why you no longer need a data scientist for cohort and LTV analysis
05:18 The case for 10x growth strategists
06:00 The four foundational skills: context, skills, connectors, point person
07:57 Sponsor: Runneth by Motion
09:11 Organizing your Claude folders with Karpathy's llm-wiki
10:08 Why moving meeting notes into AI was the biggest client comms unlock
11:05 Building a card per client so AI knows how each one wants to be reported to
12:04 How Claude indexes your work so context never goes stale
13:14 The must-have connectors for a growth role
14:07 Using Google Meridian to build your own geo holdout tests
15:19 How AI juries and alert stacks find problems before they become fires
17:29 Cutting three hours a day out of account management
17:42 How to avoid using AI to do 10x more mediocre work
18:42 The number one reason clients churn, and it isn't performance
19:36 Why elimination beats automation
20:06 We're Not Recording: what else is worth your time right now
21:22 Logging scheduled tasks so AI spots trends across your client base
23:20 The prompt that stops AI from being sycophantic
24:29 Why every landing page looks the same, and why brand is now a moat
26:16 Moving from siloed AI wins to organizational effectiveness
28:53 The rise of the in-house AI integrator role
29:57 Why training two AI thinkers is worse than training the whole team
31:30 Which agencies are about to eat everyone else's lunch
Full Transcript:
(00:04) If you work in DDC and you use AI and you're wondering what the F is going on every week, this is your podcast. The AI to see F podcast your home for tactical tips, strategies, and ideas that you can implement right now in your AI workflows to make your brand or agency more money. Welcome to the episode of AI, DC.
(00:25) I'm here with Thomas and our friend rooster, who is super smart. Also awesome. Really great agency owner. Rooster. Welcome to the podcast. We're glad to have you. Hey thanks guys. I'm super excited to be here. Thanks for the invite. The. Yeah, yeah. Well, we're here to talk about your AI growth strategist. Rooster.
(00:44) What's going on with you, man? What's been going on in your agency? And you know, how how are things, etc.. Yeah. Okay. Well, not much. I mean, in terms of, of the agency and everything, I have been coming to realize that, you know, I think the dust is settling a little bit in the ecosystem. And I feel like we're shifting from like a guy's dove.
(01:08) Oh, my God, our work. Everyone's going to lose our jobs. Everyone's going to lose our clients to. Not that much. It's just like we may have, like, I feel like everyone is getting amplified a little bit, right? So I hear a lot of talk about, you know, ops and like, Thomas and you, you guys are just crushing it.
(01:31) We've got wallets back in the agency. He's in charge of ops as well. And I feel like there's just such a natural flow of automation within operations for agency and brand owners, just the up side of things. And then you've got people like Dara Denny and, well, of course, just automating a huge chunk of the creative strategy as well.
(01:51) But I've also personally gained a lot of my time back, and I've been able to do a lot of things that were not accessible to me as a growth strategist within the agencies or within the agency, I'm basically head of growth. So I've been able to empower myself, empower others within our team and within our client brands to just do stuff that was not accessible.
(02:18) And yeah, now we can operate not only at a much higher level, but we can also basically ten x results. So that's what what what I feel like is not being said as much, but it's definitely worth having a look into. Yeah. So when you talk about this you sort of pitched this as the the AI growth strategist, right.
(02:39) It's looking at all of it together. So what is this? What is this person effectively do. Like and how how are they enabled within an organization. Let's say that you you know, I think a lot of people, like you said, there have been a lot of creative stuff. There's been different piecemeal things. There's like people that are doing operations.
(02:55) But how do you define this and what does that what are some of the things that that person does. Okay. So so a girl strategies to me is basically the main point of contact between an agency and the brand or within the brand, the main product hero product owner. Sometimes, you know, brands and agencies, we tend to work in pods, as you guys know.
(03:14) So it would be basically either a pod leader or a client, an account leader. That's how you could envision that, right? And it's the main person accountable for not only the end result, but all of the financials that lead up to that result. And the main owner of the entire funnel, not just the creative piece of it.
(03:36) And a lot of times, honestly, that is also called I mean, a media buyer. I feel like there's not a unified word for that job yet. We all end up doing it. So for some people it may be just, oh, that's a senior media buyer. For some people would be like, oh, that's an account manager. For some people that would be a growth strategy.
(03:53) So that's basically the role there. Got it. And again with AI and I agree with you that this this part hasn't been talked enough about. It's been too much on the creative side, at least kind of in my sphere. So but going back to the last 6 or 9 months to kind of how has that role changed and what kind of concrete tactics or software or things have you kind of discovered that has brought a lot of value to, to you and your productivity? Sure.
(04:26) So I think that what has really changed has been, number one, I think that growth strategies now, if they are set up the right way and they know the right, like AI foundational skills we are set up for, like we don't need really sophisticated tools anymore to achieve really sophisticated insights. So I'm going to give you an example like cohort and doing like stuff you like.
(04:51) In the past we would need data scientists to do specific stuff. We don't need that anymore. Right. Like cloud can just pull, you know, you plug it into your Shopify and it can give you really granular stuff on cohorts, on profit at the product level and LTV optimization instead of just roster transition. So like cloud can do all of that for you.
(05:10) You don't need to know code or R square or anything. It'll just do it. So that's one thing. The other piece is what? Naval. I love that guy. Naval in Twitter. He he used to say there's a lot of ten x developers. So I feel like now there's about to be an explosion of ten x growth strategists, whereas you can just replicate yourself with cloud code and these tools and you can just cover a lot more ground, not only like if you're on the agency side, not only can you grab more clients, which yields into more profit and revenue
(05:48) and whatever, but if you're on the brand side, you can just go deeper, dude. Like, you can manage agencies better and you can really start to question things and you're just going to be more knowledgeable. The things that I've found are the the foundation for this is four things. Number one is context. So you need to understand context and engineering elderly.
(06:10) And it's going to get nerdy. But it's just the foundation of that. That's super important. Context engineering 101. That's fundamental. Number two really understanding how skills work. That's the second one, Claude. And the skills echo system. That's the way you replicate yourself today. So just like building your skill stack, and there's already a world of skills that you just can just download install and that will make a big difference for you.
(06:36) Another one is connectors. So just knowing how to plug into the data and how to query it, that's the third piece. And the fourth one is really how to being like the lead figure within Pots and systems, how to make sure that AI just permeates throughout the work, the workflow. So if Growth Strategies accomplishes those four things, I really think that you can turn extra output really quickly.
(07:02) So if you go through this like we talk, you know, we talked about context, skills, connectors and becoming the point person, which I agree you need, you know, need to be that person in the organization or somebody needs to be that person in the organization. What are the the the the I mean, what are some of the like? Walk me through the exact things that you are doing in short form here.
(07:23) So with context you're building your growth brain. You're you're giving it context on the organization. I'm guessing you're giving context on the organization that you're working with. You're connecting it into their numbers, into their Shopify MCP. I assume, like that's a part of it. So that's one. Then the skills of like, what are the common skills I guess would be curious.
(07:47) So let's start with those two that you want to make sure that you have built in each of them. And then we'll talk about connectors. This episode of Aid to See is brought to you by runneth from Motion. And, you know, there's so many interesting things about running that I absolutely love. The best marketers I know right now are not sitting there going, how do I get an answer? My questions? They're thinking in systems.
(08:13) It's I have taste, I have judgment, I know my customer better than anyone, and they're putting that into run and having it work on it in a really sophisticated way. It's putting it in there and runneth is amplifying what they can do with that particular data. It's not a chatbot, right? It's not just Claude, it's not just ChatGPT.
(08:31) That's the thing I love about runneth is that it pushes it further, and it has your ad data, your competitor data, your creative strategy, it has your product data, and it helps you understand all of these things together so that you can genuinely train it on how you think. And it becomes useful from an operational level, saving you time, giving you context, and giving you important information so that you can make the most absolute best decisions as a marketer today, to help make your business run more efficiently.
(09:02) Motion can do so much. Runneth can do so much on top of it. So I encourage you to give it a shot. If you haven't run a and go and see what you can build. Sure thing. So the first thing is, in terms of context, the first thing that we did that made a huge difference is we there are frameworks for organizing your cloud folders.
(09:23) It's just as simple as that. And there's one that we really like and we use, which I recommend is called the Karpathy Wiki. So it's basically and there is I can just we'll probably be sharing it in the podcast resources and stuff. But it's it's as simple as copying and pasting this big GitHub prompt into your Claude, and it will all organize itself into that structure.
(09:45) The cool thing about that structure is a I won't go into the detail, but it basically voice the need that every AI model has of reading through everything in its memory, and it just helps it find things quicker so it becomes more efficient. So just structuring your stuff like that gives you a big leap. The other one that's been a massive unlock has been just we used to have fathom we migrated everything to Gemini note because we run on Google Workspace accounts.
(10:18) So it's very easy with the Google Workspace API. Just plug it into the your LM, your AI provider, and it just pulls out on all the meeting notes. That is super powerful, because if you're strategizing a new batch of ads, it's got context on the feedback that the client gave you last call, and it's not going to produce anything like that.
(10:46) So that one, just as an example, has been massive. And then it goes as deep as if you do the Karpathy piece that I, that I just mentioned by itself, when it starts ingesting all of these meetings, it's going to start developing like cards. We even have like this when we have a card for each client. So we know, like for example, client A, he's got this personality type and he likes to be reported in this way.
(11:12) It's so much easier to get through to people when you really know what they look for in their relationship. So I feel like that just makes us look as like, I don't know, like we're worth way much more money than what they're paying us. The fact that we're so refined in the calls now, we're so sophisticated, we're speaking to them in a way they really not understand that those two have been the biggest seller locks. Yeah. Cool.
(11:40) And so the method that is using semantic search and creating like a key is kind of the the main points and structures of that thing. And you then which the next point you're talking about is connectors. Do you use the connectors them to pull the data or you have somewhere you are like producing MD files and exporting them or kind of how how is how is that working. So we're doing both.
(12:04) The key here is that within that system, that Karpathy system, Claude knows when it's when you're working on something important, it will build a file and index it. Right. So I don't need to tell it. It just does it by itself. So I'm producing say a new strategy for July for this product. Then by the when I, when I finish the document say things this is ready to go.
(12:32) It will log it into its own memory in the right file and the right cabinet. So that's one way things are getting classified. So it's always updated on the latest developments. Not unlike because induced to look like this before you onboard the client. And then one year goes by and you like your Claude or your ChatGPT, is still giving you stuff based on the onboarding files or the brand Bible stuff, but it's not alive, right? So there's a lot of upkeep that needs to happen there, which now it doesn't, which is sweet.
(13:08) And the other part, yeah, it's connectors and it pulls on stuff on demand or on schedule like super simple. Yeah. What are the kind of the, the, the, the must have connectors in your opinion in terms of this, this growth role. So for me it's it's definitely your AI note taker whatever that is, whether that's fathom granola or the Gemini as we have it, whatever that is, that's a must have.
(13:32) And then of course, all of the channels that you have, you know, like if you run meta, Google, your Shopify, Google Analytics has been really cool. I know no one's using it anymore. I was looking at a thread in the in the group like almost no one uses it, but I think her name is Brie and she's like, I know I use it a lot because it's my my job. She's so kind.
(13:52) But Google Analytics has been great for me as a connector, simply because it lets me run kind of like basic attribution tests. You know that one's master. If you want to get super fancy, there's one called Google. I think it's called Meridian, which basically allows for you to build geo holdouts and that in like a proper attribution experiment through it.
(14:18) And it's free and it's open source, which is crazy. I don't know if it's free, but it's definitely a open source. But that one we're exploring with larger clients, the fact that you can just build your own triple well, now on open source stuff, it's just crazy. But like the basic ones would be Shopify, your note taker and your channels like those would be the very, very basic ones for sure.
(14:39) So a lot of this is, you know, based on sounds like call notes based on what the account is saying. It's based on building a plan. And obviously it's like is able to it enables that. But so tell me about how each of tell me about how this has enabled like more more growth to happen. Like obviously this is uncovering potential you know, gaps within creative strategy is is this uncovering data gaps? Is this helping you develop personas better like or is this developing better landers like how what are the things that this is?
(15:14) I mean, obviously you're connecting all this stuff. You're saying, hey, here's the skills and here's it's like an employee, which is true. But like, how have you seen this actually improve client results significantly? Because I know that's a big part of it, of course. So I would say that the first I mean, it definitely helps us uncover hidden, hidden insights historically.
(15:34) And I mean, my team just laughed at me about this. I would just lock myself in an office room for two days to flesh out a proper monthly plan for a client, right? Like, it just takes so much like when you're doing it for like, and you're spending $1 million a month or something like that, you really need to look at things from every angle, whatever.
(15:57) You can spin up ancient super quickly and have them audit you. One thing that I know well really likes, for example, is having juries. You know, AI like AI judges, like a judge panel running my stuff through that has been a game changer because it helps me come up with good plans quicker. Other stuff that has been super helpful is just spotting trends for me.
(16:20) Right. So like we have alerts set up. So creative fatigued alerts, audience saturation alerts I don't know CPM spike alerts net new reach drop alerts. So we have all of these set up now. And I can catch things before they turn into a fire. And that has been also super helpful. We have creative trackers as well.
(16:43) So I've got people on my watch list on YouTube, for example. And every day my robot comes out and scrapes stuff and feeds. It feeds a brief to our creative strategies. We also have an optimizer bot, and all of this is achievable with the connectors that we're saying. You just need to imagine it. It will create it for you, right? But like there's this on every ad account we're testing this where it's telling me what to kill and why, based on my yeah, my methodology, which sounds pretty basic.
(17:13) It has been a bit hard to really nail it down, but the fact that now every morning I can come in, look at my slack, I have a status update of every single account and suggestions on which creative Cisco which wants to kill. It removes three hours of my day now, and I can just go in and make sure that the client really feels cared for, and I can start looking into different levers now.
(17:37) So it's that's how it has worked for us. That's that's really interesting. One thing I find really hard personally, and I'm really interested in hearing about your experience with this rooster, but with this ten x superpowers, it's really hard to not fall into the trap of just doing ten x more things. Meaning, one thing is that you don't have to lock yourself into a room to create a strategy.
(18:03) But actually and we had discussions of the pod around this, like, you care deeply about what you're making and the quality of it. So how do you how do you make sure that you're actually spending time and energy that you would otherwise just spend gathering things and making sure, like the quality is there because it's really hard to just make ten x more reports instead of making a kick ass report.
(18:31) That's a great question. I think that for me, we have clarity on what really moves the needle, what makes clients stay and what makes them earn more money. So we did a survey last year, and the number one reason why our clients churned was because it was not because of performance. It was not because of creative quality or something like that.
(18:50) It was because they felt like we didn't listen. So it was like basically crappy client communication. So the meeting note and reporting piece attacks that. So I just when I know that, I know that's something I have to create to build for. Right. And then of course the creative piece that's super. There's research, there's ideation and there's the, the actual production.
(19:15) So those three got mapped out. And then for growth it's it's basically just the media buying side of things, which is very much help a lot. When we had clarity that those are the three spheres, we just listed out every task and we ran it through a filter. I feel like a lot of times we try to automate something instead of just eliminating it.
(19:35) And elimination is a lot better than automation. So first we eliminated stuff that shouldn't even be there in the first place. So just have a look at your SOPs and stuff. It just erase processes. And then we took to the task of really automating the non sensitive stuff, which is usually anything that doesn't involve client facing.
(19:58) Right. Got it. Yeah. So that was it was very empirical. I don't have a framework but that would be my. Yeah. So the so let me just this is a new segment in the show that I think we should get into, which is the segment that I call we're not recording, which we are still recording, but I want to pretend as if we're not recording, which is talking about basically, you know, like, what else is getting you jazz? Like what else we would talk about if we turned off the the recording button right now.
(20:26) You know, to me, the I think your idea is really good because I think, like you said, so much of us have attacked these like small little pieces of this right within the stack of what we're doing. Like, help me make better landing pages or whatever. And it's not like pulling it all together. I think, you know, for for you guys, this kind of thing makes sense because the client service that the client is getting, it's like far and above what they were getting before, I guess.
(20:52) What else has been in the AI world that you've seen, been making you like, wow, that's that's incredible. I didn't even think about that. Or, you know, like, we could have we could do X, Y, and Z. I didn't even think like that kind of thing. That's really feeling like you're going to drive client results even better.
(21:09) Like, I don't know, I'm just curious what else you guys, what else is like on your mind in terms of really outside of the AI growth strategist or maybe in combination with it? I actually want to hear Thomas on this one first. Well, well, I've been playing a lot with trying to spot trends and patterns and in all my schedule tasks nowadays I have a cloud codex kind of logged learnings from each one, and then I ask it at the next run to try to spot overall long trends on things.
(21:48) So for example, I have a schedule who are basically running all our red clients. The clients are not underperforming and every day it creates a new report kind of on a specific client going through all the communication, all the results and all the best practices, etc., etc., which has been valuable. But now after a few weeks of also kind of trying to spot the trends of things, that has really, really elevated how we're able to kind of pinpoint that, okay, most of our clients are struggling at the moment with Google ads
(22:22) are selling these kind of products, or they're on this specific platform, or they lack a number of creatives versus the ones over performing, etc.. So for me, a very simple thing is to kind of add into the schedule that you have a MDF file who's actually logging inside of every run and then trying to see the overall picture.
(22:46) So that's kind of one of the things I've been really excited about lately is, again, I'm a data guy. I think that's super interesting, but trying to help AI help you see the trends that you might not see otherwise and do that in the automated way so I don't have to prompt it to find it, but it's actually just spotting it and telling me that for me has been one really cool thing lately.
(23:10) For me, it's I love that. I just want to say I love that I want to spend more time doing that. I think that's very much worth it for me. I think it's been a couple of things. One is just a very simple prompt that I stole from from a newsletter. I think it's the Andreessen Horowitz guy. While those guys can't remember the name, but they have this really good prompt.
(23:34) And it's funny because I do everything on Whisper Flow, right? You guys use Whisper Flow for sure? Of course. Right. I even have a paddle, you know? That's me, dude. That's insane. So on my whisper floor, I have this this shortcut. Instead of doing the to place the entire prompt, I thought, don't suck my dick.
(23:53) So like it tastes this prompt that forces it. Yeah, yeah, that forces it to not be psycho. Dude, the the results of AB tested it for a month now. It's crazy how psychopathic AI is. Of course, like I we all know it is, but when I force every output on that prompt, I am so surprised on how psychopathic it is. So that's been one thing that I just feel like that thing number two, I also feel like we're heading into this world, and I don't know if you guys are catching it, catching it to curious everything.
(24:35) Every landing page looks the same now. Every pop up looks the same, everything looks the same. And it's the cloud code. Like the cloud design is. Yeah, everything looks the exact same. And I find that as I think that's an opportunity and I find it fascinating that no one's doing anything about it. I think that just tells us, you know, how a little bit of how number one brand is going to be a huge moat? Because if you force brand into stuff that that's going to be even more of a differentiator now.
(25:07) And think number two just tells you how lazy our brains as humans are. So I feel like sycophantic AI and the laziness of of yeah, the laziness of the human brain in terms of everything is looking the same. Are we not realizing this? Those two fascinate me. If we would have paused this part because I would. I would have said those two.
(25:30) Yeah, yeah. Can you two points before. Sorry, Andrew, because I just can't get this, this image out of my head. So I can see in like two settings saying, don't suck my dick. I can see it when you're like in a coffee shop working remotely and your whispering to your computer and then telling you like. And also when you're working late and it's, it's it's interesting that you chose those kind of works, but yes, especially that people are lazy and you should never forget that.
(26:01) And I think just caring 10% more than others about looking different. You can totally win. Sorry I'm not for you to know yours as well. No, I mean to me it's I think, can you paste that or send us that so we can have it in the show notes? I think that'd be awesome. Absolutely. Yeah. I think, you know, I think that's true to me.
(26:19) It's it's the reason that you're the attractive of the AI growth strategist thing is really big to me is, you know, I think so much of it is, is now as a people that lead organizations is what are we doing on the overarching every part of it? I think we're we're solving little pieces of it. Hey, let's build a new lander. Boom.
(26:38) And then you say, like the ascetic gets copied, like it's it's like it's done and then it's done. Okay. And so now the question is, is how do you use multiple pieces of this to just, like, truly drive things forward in an organization? And I think where a lot of people haven't done it as much as a lot of folks have been focusing on client execution and helping them execution client results better, which is great, but I think there can be a lot more that can be done on helping people to market themselves a lot better.
(27:03) And so that to me is another phase of this. It's like each system of the business this is going to touch and like, where did I spend too much money on lunch last week is one, you know, and it's like you can build all these in there. And I think the more that you start thinking about that now, the better off you're going to be.
(27:19) This could be on personnel. This could be, you know, like where are they spending their time, how are they optimizing it. And the more that you're able to track that and have data for AI to actually work with, the better off you're going to be. So to me, that's the most exciting part of this, is that we're moving away from the siloed idea.
(27:35) We're moving into organizational effectiveness and organizational, you know, almost like making things more efficient for for folks and making their lives a lot easier. So we have seen some of that. And there's some of those pieces like we're in like v1 of, you know, there's products like HQ where, you know, people are able to like the teams able to come together and work together in AI projects and stuff.
(27:59) Although I have heard some mixed results on that, to be honest. But that's the idea is attractive, right? You're like, everybody's in a silo. So now it's like, how do we keep building this in a way that's going to touch all pieces and make the agency itself more effective, or make the brand itself more effective? You know, so I think so.
(28:20) I think there's going to be probably you're starting to see this in job descriptions that that gets shared. But you're seeing like people. I saw you yesterday, one for an AI enabled creative strategist. Like they're talking about that and saying you have to be good with AI. I think that that's going to be you're going to and you see people like Grant, who we've had on the podcast we talked about, we've seen people that are, you know, overarching AI thinkers almost.
(28:43) Right. And those people are almost integrators. And I think you're going to start to see in large organizations, somebody is going to come in either consultant or they're going to hire people. That's going to be in-house AI integrator. And that role is insanely attractive and is going to make a lot of people a lot of money, because you're almost like once you start getting into it, you start to see results.
(29:10) Clients start to see better results from you. They see better communication from you. Well, then it's just like, what? Where are we going to stop? And once you start, you know, the snowball keeps rolling and it's like then it's then it's on every project like then. And I think we'll continue to see more and more of that.
(29:26) So anyway. Those are some of my like that's one of my rant about what I think is interesting. I agree, and I think I think we're all we're very I mean, there's a big change. I feel like in terms of how or roles are starting to realize and use AI in a totally different way. So exciting times for sure. Yeah, I think it's it's cool.
(29:50) So rooster, like what else, what else that you've seen lately has been inspiring to you that's like changed the way you thought about stuff? Well, I would say I think you touched a fantastic point there. You know, it's it's I think it's hard enough right now to keep up with all of the developments within the AI stuff and just understanding what's new.
(30:10) And then how do I apply this to my field is challenging enough. And then having to run that through an entire team of people, that is a bigger, bigger challenge. And I just think to your point, that's a little bit of of why I. Yeah, why the AI growth strategies was this thing. Because I do feel like if you don't understand the foundations of it, it's really hard for you to teach it to the entire team.
(30:41) I've seen teams where you have like two really strong AI thinkers, and the rest of the people just uses the tools. Or like the new automations that these two dudes push, right? But to me, that's inefficient, because if you can empower everyone on the team to just be on par, then you have like five builders. The challenge there is, as Thomas says, keeping them focused on what really matters, I would say, but I think that's an easier problem to solve, as opposed to just spoon feeding your own team.
(31:20) And I do feel like the jump in quality in every single aspect of the client experience as an agency owner is so big, there's just going to be agencies eating other agencies lunch big time if if like, but like I would be, you know, we are small, we're very lean. But if I had a bigger agency still, I would be investing a lot of my time on getting all of my client facing people up to date on AI and upgraded as soon as possible because they're going to be integrating everything.
(31:56) Yeah, yeah. It's interesting. Well, that's a big one. I, you gave you gave us a lot of interesting thoughts to think about today. And rooster we keep these episodes short and tactical and helpful. Thomas anything else you'd like to say on the close? And no, I think we captured a lot. And I think it's cool to talk about the growth part and not just the creative part that's kind of over reported on if you look everywhere.
(32:18) So I think this was really cool to kind of deep, deep dive into your thinking and your discovery service. So thank you for sharing. Thank you guys. So cool. Thanks. So resonated. All right. Take care. Bye.
Made With AI